If you’re trying to get the most from the sale of your home, you might think that cutting out the real estate agent to sell it on your own is the best way. After all, an agent takes 5% to 6% of the sale as a commission.
However, hiring an agent isn’t just about taking the load off your shoulders. They actually offer a number of benefits that you simply cannot leverage to your advantage on your own.
We’re going to go over the 12 hidden ways how real estate agents help you sell faster and for a higher profit that you might not have thought of. It makes a real estate agent such as Josh Sarangal worth every penny.
1: Listing at the Right Price
When you try to sell your home on your own, you might be able to do some research and get a decent ballpark number to list your home at, but you will spend time correcting that number until you finally find a sweet spot.
That is extremely time-consuming, and you’ll scare off a good number of buyers who won’t be around when you finally hit the right price.
A real estate agent prevents that by leveraging their experience and the tools at their disposal to determine the proper price for your home immediately. Not a day is wasted trying to find an appealing price.
2: Professional Home Photos
One little-known fact is that the presentation of your home in ads is one of the most important factors in selling it quickly. You want your home to look like an amazing purchase, and your own smartphone photos won’t cut it.
A real estate agent will enlist the help of professional photographers, drone equipment, and more to create a portfolio that draws attention fast.
3: Proper Home Descriptions
Have you ever tried to buy an automobile from a private seller on Facebook and then noticed how amateurish and unappealing the DIY descriptions are compared to the sale-finalizing verbiage used by dealerships? The same goes for your home.
A professional realtor will create ad descriptions that truly highlight your home’s key features without any unappealing language or other things that run off potential buyers.
4: A Real Marketing Plan
Even if you think you have a marketing plan to set your home apart from the crowd and get the word out, you don’t have years of experience to back your plan up. A realtor does.
A real estate agent can craft the perfect marketing strategy for your home’s sale utilizing both online and traditional options that work.
5: Push Your Home to the Top of the Listing Directly
The online portion of your marketing strategy is more important now than ever before. Most homebuyers turn to the internet to find the home of their dreams.
Unfortunately, you probably don’t have the extensive marketing and SEO skills necessary to push your home to the top of the directory’s listings.
This means buyers might have to scroll through dozens of pages just to see your home.
An agent can easily ensure that you end up at the top of the search, and everyone looking will have to see your home first.
6: In-Industry Connections
When you try to sell your home, you probably don’t know a lot of people looking to buy one, and you most likely don’t know any professionals with clients looking to buy.
The real estate agent spends a lot of time networking, and they serve clients on both sides of the transaction. They will obviously look for buyers naturally because that’s often the best way to find a buyer, but they might also have a connection in the industry that can get someone to look at your home right away.
Maybe it’s a fellow realtor who is helping a buyer find a home, or perhaps it’s an investor who likes to purchase investment properties through the agent. Either way, it’s likely to speed up a home sale exponentially.
7: Delayed Viewings
A delayed viewing allows you to list your home and market it before you’re ready to start showing it. You technically have to have the home listed and offer showings within a certain time frame while selling your home.
This can put you at a disadvantage if you don’t know the buyers and don’t know which decisions you need to make, and you can end up losing money.
Delayed viewings give you time to make those important decisions without bringing people into the home and showing it off; allowing you to maximize your position before you ever get someone inside to look at it.
8: You Won’t Price Too Low
This helps with both the speed of your sale and the profit margin.
Sometimes, it’s appealing to price a little low to attract buyers. However, that can actually have the opposite effect. Buyers might see the low price and think that something is wrong with the house. Not only do you lose money when it does sell, but you might take longer as well.
A realtor will balance an attractive price with one that maximizes your profits and doesn’t scare off buyers.
9: Maximizes Price Properly
This goes hand-in-hand with our previous list item. The real estate agent knows how far they can push the price before it’s simply too much for buyers to be interested. Again, it’s about finding a sweet spot.
They won’t undersell your home, but they can get it right up to the line where you’re getting the most for it without asking for too much.
10: Appealing to the Best Buyers
When you list your home on your own, you’re usually stuck just waiting for buyers to come in. You can’t really filter who you’re dealing with.
A real estate agent knows how to attract a target audience, and they can find the right buyers who won’t talk you down.
For example, let’s take the Danville real estate market. You’ll want an experienced realtor that knows the community and how to appeal to buyers from that area. Otherwise, you’re missing out on too many opportunities.
11: Leveraging Features
Did you know that the brand-new washing appliances you added improve your home value? What about something as simple as modernizing your outlets? Even if you do, you probably don’t know how much value is added.
A real estate will use every tiny detail to warrant a higher price.
12: An Experienced Negotiator
Very rarely does a buyer approach you and simply pay what you’re asking. They try to talk you down, use any tiny flaw to take thousands off the asking price, and generally try to pay as little as possible.
You probably aren’t a trained negotiator capable of debating the buyer’s points, but your agent does it every day and wins.
It all circles back to an example – i you hire a, let’s say, a real estate agent in San Ramon, you’d want them to be experienced in negotiating the price of a property in that city or even county. We all know how practices vary, and experience related to that is almost mandatory when it comes to negotiating a price.
Final Words
We hope that these 12 hidden ways how real estate agents can help homeowners sell faster made you consider contacting a real estate agent and letting them handle the sale of your property.
Remember, professional agents always have various ways of helping, but it’s only worth it if you choose the right agent.
Contact us now, and let us help you liquidate your property quickly and seamlessly!